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Beyond the hype... social media transformation

A talk by Graeme Codrington

About the Talk

August 4, 2010 3:00 AM

Hyatt Hotel, Rosebank, Johannesburg

Hyatt Hotel, Rosebank, Johannesburg

Social media is all the rage. Facebook, LinkedIn, Twitter and YouTube boast nearly a billion users between them, and a profusion of other websites are vying for attention. Companies are beginning to understand the value of these tools for communication – some are using them well, while many others are misusing or even abusing them. People want to contribute, connect, engage and be involved, and now technology is enabling this. This is not about having a Facebook fan page or a Twitter feed. This session is designed to give you insights based on research and case studies on how companies are using social media and emerging technologies to revolutionise many different parts of their businesses. We aim to take you beyond this hype, and show you how social media has the potential to transform much more than just your communication. It’s about applying the concepts behind social media to your business model, your strategy, your teams and people, the customer facing parts of your business and even your supply chain – in fact, every part of your organisation.

Beyond the Hype: The true power of social media to connect, engage, disrupt and transform your business

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