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The Shifting Role of Design

About the Talk

October 20, 2010 4:45 AM

Las Vegas, NV

Las Vegas, NV

In an increasing number of companies, the role of design is changing dramatically from mere styling to a core ingredient of product strategy and innovation. But what's behind this shift? Why are designers who were previously asked just to "make things pretty" being invited to the corporate strategy table? This talk will examine the impact recent technology and market changes have had on the role of design within modern companies.

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