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Differentiate or Die: How Experiments Win Web Work

About the Talk

January 8, 2015 12:00 PM

Austin, TX

Austin, TX

Design build is a commodity. RFP processes are lifeless and soul sucking. What can we do to win more work on our own terms? Differentiate…or die!

Attendees of this breakout session can expect to:

  • Learn how to implement an experiments based approach to marketing their agency.
  • Learn how to position experiments to current and future clients to help close business.
  • Learn how to get major press for experimental design/build activities.

Takeaways will include:

  • Differentiation is the key to growing your agency.
  • Anyone can find ways to differentiate.
  • Differentiation doesn’t have to be costly or time consuming.

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