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Designing the Obama Campaign

A talk by Scott Thomas

About the Talk

August 1, 2010 3:00 PM

Smashing Magazine

Smashing Magazine

As the design director for Obama’s 2008 campaign, Scott Thomas led a now-historic political campaign, in which branding, design and the Web played a truly pivotal role. Likening the experience to “building an airplane in flight,” Scott talks about the creative individual’s need for triage, the crucial role of incremental improvements and the importance of returning to the hand and keeping things simple.

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