About the Talk
August 1, 2010 3:00 PM
Smashing MagazineSmashing Magazine
Renowned graphic designer Michael Bierut claims that he’s not creative. Instead, he likens his job to that of a doctor who tends to patients: “the sicker, the better.” Digging into the 86 notebooks he’s kept over his career, Bierut walks us through five projects, from conception to execution, extracting a handful of simple lessons (e.g. the problem contains the solution; don’t avoid the obvious) that lie at the foundation of brilliant design.