SpeakerRate

Search Engine Optimization, or SEO, has justifiably gotten a bad reputation in recent years. But we as Ruby web developers ignore search engines at our own peril. For the average site, over half of all traffic will come in through search engines: Google, Yahoo!, and Bing. While developing web apps, we need to keep searchability close to the top of our priorities. Implementing best practices when it comes to search is just as important as practicing TDD and keeping code DRY. This talk will cover how search engines work, how to work with search engines, and how to develop your Rails or Sinatra app with searchability in mind.