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Traditional marketing approaches like advertising, trade shows, direct mail, and cold calling are becoming increasingly less effective. Peoples’ attention spans are spread thinly across a wide array of media, making them harder to target and they are getting better at avoiding interruptive messages like commercials and sales calls. Outbound marketing is getting harder and more expensive.

Conversely, inbound marketing is an approach that uses the Internet to attract quality attention to your web site, generate leads, and convert them to customers. This workshop will describe how to craft compelling content and optimize it for search, share that content effectively on social networks, convert visitors to leads and leads to customers, and measure it all.