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5 Physical Data Modeling Blunders and How to Avoid Them

A talk by Karen Lopez at ERworld 2010

About the Talk

September 9, 2010 5:00 AM

Virtual Conference

Virtual Conference

What’s going on in your physical data model? How many people can or will update it to match the reality of what’s going on in your databases? Who decides what goes into the physical model? In this presentation we discuss 5 physical data modeling mistakes that cost you dearly: performance snags, development delays, bugs, and professional respect. Data Architects are often tasked to prepare first cut physical data models, yet these skills usually overlap those of DBAs and Developers and this overlap can lead to contention, confusion, and complacency.

With this presentation, you’ll learn about the 5 blunders, how to find them, plus many tips on how to avoid them.

About the Speaker: Karen López is a principal consultant at InfoAdvisors. She specializes in the practical application of data management principles. Karen is also the ListMistress and moderator of the InfoAdvisors Discussion Groups at, dm-discuss, and other online communities.

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