About the Talk
January 28, 2010 6:00 AM
Munich, GermanyMunich, Germany
From the M-Day website: Mobile Trends 2020, Mobile Commerce and App-Video-TV. What comes next in Europe?
The Google/Admob acquisition sends out a clear signal to the market: mobile is different and mobile is hot. The advance of touchscreen devices, app stores and new advertising approaches/formats are all coming together in a new kind of interactive mobile internet, a brave new place where new content, new experiences and even new mobile search services will set the bar. Mobile Trends 2020, Mobile Commerce, Mobile Video and TV.
Overview of the mobile trends 2020 and key-apps Overview of mobile commerce of today - applications and options that drive ARPU, customer acquisition and retention Paying for content - why now and why not? Implementation and integration - an overview on the implementation of a full service mobile commerce solution - the lessons learnt and shared Overview of the mobile TV and video landscape of today Content: Why is Disney channel the most popular channel on mobile TV in Europe? And why are CNN so small compared to BBC? Viewing behaviour on mobile TV differs from normal TV. The power of the iPhone in driving creation and consumption of video and mobile TV services via mobile