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If 90 Percent of Data Is “Crap,” Why Is Kraft All in?

About the Talk

April 14, 2015 10:20 AM

New York City

New York City

At our Ad Age Data conference this past October, Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods Group, told our audience, “90 percent of data is crap.” If that’s the case, why is Kraft so committed to transforming to become the industry’s leading data-driven marketer? Julie and Bob Rupczynski, VP, Media, Data and Consumer Engagement, will address how Kraft is reinventing marketing through data, debate the merits and pitfalls of a data-driven strategy and outline the key challenge the industry is facing on this journey.

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