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About the Talk

April 14, 2015 1:45 PM

New York City

New York City

For too long, marketers have been focusing on how they communicate on digital platforms through the wrong lens—the storyteller’s lens. As a result, today’s marketers run the risk of talking at people instead of with them. But some leading brands are shifting away from traditional storytelling models to more of a story-making approach. In a recent Ad Age column, MRY’s David Berkowitz explains that story making is “where the brand facilitates and taps into the stories people are creating and sharing with each other.” We’ll take an inside look at some of the best story-making campaigns from the leaders behind them.

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