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CMOs Today: Guardians of the Customer Experience

About the Talk

April 15, 2015 10:50 AM

New York City

New York City

Today’s CMOs are “not only expected to purchase more of their own technology, but to influence tech purchases across other departments,” writes Ad Age reporter Alex Kantrowitz in a recent cover story. Much of this stems from companies focusing on safeguarding and improving the customer experience. What’s required of today’s CMO, and increasingly, tomorrow’s? Top CMOs weigh in.

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