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A Look Inside: Building Next-Generation Marketers

About the Talk

April 15, 2015 2:00 PM

New York City

New York City

Marketing departments need to be agile to deliver engaging digital, social, mobile and content experiences. But most traditional marketing groups inside legacy brands aren’t structured to be that responsive, and marketers now must become agents of change. To create transformation internally, IBM is designing new systems to connect marketing, technology and agencies; adopting practices found in startups; and reorganizing the marketing function to drive and scale innovation inside the company. Hear how they’re doing it, and the results.

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