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JOHNNY BE GOOD: HOW TO BUILD BRAND LOYALTY AND INSPIRE INNOVATION

A talk by Johnny Earle at GROWCO

About the Talk

April 8, 2015 3:40 PM

Nashville, TN

Nashville, TN

Johnny Cupcakes is a lifestyle brand that sells limited-edition collectible T-shirts and other apparel online and at stores designed to resemble bakeries. Johnny Earle launched the company out of the trunk of his car. Nearly 15 years later, Johnny Cupcakes is eating up the competition with its cupcakes, crossbones, and one-of-a-kind business strategy. Hundreds of superloyal customers camp outside the faux bakeries for its merchandise. Earle will give you blueprints on how to cultivate leadership and think outside the box to cook up a powerful brand driven by community, creativity, details, and exclusivity.

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