About the Talk
April 17, 2015 4:00 PM
New York, NYNew York, NY
We’re seeing more and more brands wanting to move beyond the screen to build physical experiences, in public space, that engages the anonymous passerby. These physical activations use digital tools and practices that connect with the user in space to create spectacle but also tie into web/social platforms for sharing.
This past year we have created some great activations with Adobe and Adobe MAX, NikeLab 21 mercer store SOHO, Phantogram and SXSW, Diplo and Facebook, Target and Hello Kitty, to name a few… In our session we’ll walk through some of the processes and outcomes of these projects.