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jQuery's core animation methods can seem pretty rudimentary at first glance. Yet lurking beneath their simple exterior is a set of effects with incredible range and flexibility. In this talk, we'll move beyond the basic animations that so many of us rely on. We'll take a closer look at both standard and custom animations and see how they can be used in uncommon ways to create useful and fun effects. We'll also build a couple of our own effects plugins, explore parts of the effects API that are often overlooked, and learn how to avoid common problems when attaching these effects to certain events. Finally, we'll review a few jQuery plugins that make complex animations even easier.