About the Talk
April 29, 2015 2:15 PM
Las Vegas, NVLas Vegas, NV
Mobile payments are poised for rapid growth: Global in-store mobile transactions will balloon from $55 billion in 2014 to $570 billion in 2018, according to 451 Research forecasting.
We'll identify strategies for merchants and enterprises as they work to harness this fast-growing opportunity and lay the foundation for a mobile payment infrastructure. Drawing on 451 Research's latest consumer and IT-decision maker survey data, we'll provide a snapshot of the mobile payment landscape today, and cover the gamut of mobile payment technologies, from mobile wallets to coupons to NFC.
We'll also describe key implementation challenges and outline the fundamental drivers that will inevitably make mobile the de facto commerce-enablement technology.