About the Talk
March 17, 2009 6:00 AM
500 E Cesar Chavez St, Austin, TX 78701500 E Cesar Chavez St, Austin, TX 78701
When defining or refining a brand strategy, crafting the story can actually be your most effective, efficient and engaging strategy development tool. It's an approach that has helped companines large and small (from Coca-Cola to NASCO)by creating stimulating and memorable brand positions in a high-energy, collaborative environment.