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Brand Noir: Crafting a Who-Why-How Dunnit

A talk by Charles Sayers at SXSWi 2009

About the Talk

March 17, 2009 6:00 AM

500 E Cesar Chavez St, Austin, TX 78701

500 E Cesar Chavez St, Austin, TX 78701

When defining or refining a brand strategy, crafting the story can actually be your most effective, efficient and engaging strategy development tool. It's an approach that has helped companines large and small (from Coca-Cola to NASCO)by creating stimulating and memorable brand positions in a high-energy, collaborative environment.

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