About the Talk
March 17, 2009 6:00 AM
500 E Cesar Chavez St, Austin, TX 78701500 E Cesar Chavez St, Austin, TX 78701
We introduce a framework for understanding information overload by reflecting on and updating ancient communicative traditions. Aristotle was an information maven and Cicero a communication connoisseur. These classical communicators designed their speeches around five principles: invention, style, arrangement, memory, and delivery. Contemporary communicators build on this tradition with Web-based technologies.