About the Talk
November 8, 2010 8:30 AM
Charlottesville, VACharlottesville, VA
So much web content sucks. Who will save the web from page after dreary page of lifeless, disjointed prose, and posts that go to die in huge sites? What we need is a hero to sort through this mess and save us from ourselves and our severely lacking content cycle. Enter content strategy!
Gasp as content strategy stops the speeding bullet of pointless pages. Thrill as content strategy uses x-ray vision to scan and assimilate your copy. Swoon as content strategy swoops to catch your writers as they meander from the point and into a ravine of redundant, outdated, trivial content. Watch agog as content strategy sets up a workflow to ensure there is always a fresh flow of consistent and creative content to your sites. Cheer as content strategy saves us from last minute panic about content while rescuing the kitten from the burning building!
You’ll learn how to audit content, create guides for content creators, create a workflow for editing and commissioning content, identify good and bad content, draft good copy, create meaningful error messages, govern existing copy, and work with and as part of a team creating content.