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Privacy Implications of Mobile Advertising Location Data

About the Talk

April 30, 2015 4:10 AM

Las Vegas, NV

Las Vegas, NV

Many mobile apps and services rely on a consumer's location information. At the same time, the FTC, legislators, privacy advocates and others have identified location information as a particularly sensitive category of data.

This presentation covers the latest issues in location and privacy laws and regulations, with an eye toward developers and IT managers. How is location information gathered? How does data flow from device, to app to, third party? How is it shared and how is it used in mobile advertising today? When is consent required and how can different stakeholders obtain such consent? Are today's mobile platform level controls sufficient? What role does self-regulation play? We'll address these questions to help developers and organizations navigate the tricky waters of using, aggregating and processing location information.

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