About the Talk
March 31, 2015 10:30 AM
San Francisco, CASan Francisco, CA
As shopping online becomes more of an ‘always-on’ proposition, branding becomes even more important than ever. Russell looks at several ways to understand the marketplace with a data led approach to finding and exploiting customer opportunities and customer relationship efficiencies. He covers defining and calculating “the market”, determining the size and relevancy of each element, identifying the crossover between the subsections of the market, accommodating the flux and velocity of the marketplace and communicating this information as actionable insight to business leaders. Russell advocates moving away from The Grand ROI and focusing on how topical market efficiency can be used tactically day to day and strategically month to month.