About the Talk
March 31, 2015 10:30 AM
San Francisco, CASan Francisco, CA
Jim walks through five cases where positive results offered the additional benefit of Big Lessons applicable to most analytics efforts:
- What not to do when building all the social media performance reporting for a major coffee retailer.
- How to cram everything into a framework for leveraging and evolving pan-session marketing attribution models (including offline things like catalog).
- How to use data to get your team or client to move to responsive design.
- How to make the CEO thank the VP, Digital for a job well done (The “You’re Welcome” Report).
- How to use the CFO’s forecast to power an effective eCommerce performance report.