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Five Big Analytics Project Lessons

About the Talk

March 31, 2015 10:30 AM

San Francisco, CA

San Francisco, CA

Jim walks through five cases where positive results offered the additional benefit of Big Lessons applicable to most analytics efforts:

  • What not to do when building all the social media performance reporting for a major coffee retailer.
  • How to cram everything into a framework for leveraging and evolving pan-session marketing attribution models (including offline things like catalog).
  • How to use data to get your team or client to move to responsive design.
  • How to make the CEO thank the VP, Digital for a job well done (The “You’re Welcome” Report).
  • How to use the CFO’s forecast to power an effective eCommerce performance report.

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