About the Talk
March 31, 2015 11:20 AM
San Francisco, CASan Francisco, CA
With 25+ websites, 100’s of products and 4 ways to buy, Lianne’s B2C challenge is measuring the impact of online marketing strategies. Add to that a product pre-release marketing cycle of one year and the challenge is compounded. Lianne reveals how EA used cross-domain tracking, customer lifecycle segmentation and data integration of owned digital channels to measure and optimize their online initiatives.