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The Prediction Effect, the Data Effect, and the Persuasion Effect

About the Talk

March 31, 2015 1:30 PM

San Francisco, CA

San Francisco, CA

The most actionable win to be gained from big data is prediction. Eric (founder of Predictive Analytics World and author of Predictive Analytics) covers the underlying principles that make predictive analytics effective. He reveals how data can be predictive, why imperfect prediction is valuable, and what type of prediction succeeds to persuade. You have heard of the butterfly, Doppler, and placebo effects. In this session, Eric will talk about the Prediction, Data, and Persuasion Effects – each of which encompasses the fun part of science and technology: an intuitive hook that reveals how it works and why it succeeds.

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