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Advanced Mobile App Tracking

About the Talk

March 31, 2015 3:55 PM

San Francisco, CA

San Francisco, CA

In the summer of 2014 EyeEm released new versions of their iOS and Android apps. Both were rewritten from scratch with the focus on excellence. Along with features, design and usability, EyeEm Mobile recreated their tracking technology with excellence in mind. Ole, who was Vice President of Insight at EyeEm at the time, covers the core concepts and guidelines and the KPIs and metrics used for retention and engagement, and to understand user intend and behavior. If you’re responsible for app tracking, learn how to play an important role in the further development of your apps.

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