About the Talk
March 31, 2015 4:45 PM
San Francisco, CASan Francisco, CA
Justin and Bryan present a variety of SEO forecast and impact analysis models that account for multiple internal and external factors with inputs that include seasonality, search trends, awareness, and economic trends among others. Justin and Bryan explain their Simple Linear Regression Forecast, Multiple Linear Regressions Forecast and their unique Impact Analysis Model that segments organic search traffic into incremental traffic, baseline traffic, and awareness traffic (generated through increases in on/offline media). If you’re looking to understand the impact of historical projects and the potential impact of future projects and their ROI, this is a do-not-miss session.