About the Talk
April 1, 2015 11:15 AM
San Francisco, CASan Francisco, CA
Erling leads Social Insights for one of the world’s largest software companies. His background in user experience led him to explore how to use social media to engage users and customers to gain actionable Insights such as trends and sentiment drivers that enable you to understand your customers. Erling shares how Symantec is using metrics like Net Social Sentiment to understand what customers are saying and techniques like Momentum Marketing to provide content that helps improve customer engagement in real-time.