About the Talk
April 1, 2015 12:55 PM
San Francisco, CASan Francisco, CA
Proper tag deployment is crucial to understanding your website traffic and further optimizing your marketing campaigns. In addition to Adobe Analytics, websites deploy over 200 other marketing tags to collect valuable business data, adding to the complexity of monitoring them. With companies investing heavily in these technologies, data quality and collection accuracy are paramount. Join John Pestana, co-founder of Omniture, to discuss the challenges of collecting marketing data and how to move away from time-consuming, manual spot-checking of individual pages and paths by automating auditing your website for reporting errors.
Learn how to:
- Employ enterprise-level data collection best practices
- Scan through a large website index for code and tag errors
- Automatically find duplicate tags, data leakage, broken links, and reporting errors
This session is relevant to anyone that has a vested interest in the quality of website collected data.