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Keynote: How Are Your Ads Faring on Facebook?

About the Talk

April 1, 2015 1:15 PM

San Francisco, CA

San Francisco, CA

Fred outlines how Facebook leverages a variety of data assets to advance marketers’ understanding of consumers. Your ability to plan against these insights depends on advertising effectiveness measurement and new advances in passive measurement of advertising effectiveness. Fred describes Facebook’s latest innovations in measuring branding impact and cross device attribution.

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