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Full Body Scan: Seeing Your Customer from All Angles

About the Talk

April 1, 2015 3:30 PM

San Francisco, CA

San Francisco, CA

Does your marketing campaign planning process start with a deep analysis on the target audience and understanding the data from the perspective of the customer? Leanne walks through the CMI process of creating a deep understanding of a target audience. Learn how she determines the growth potential; implements a personalized, promotional outreach and activation plan with the appropriate message sequence, and maximizes ROI by tying together multiple datasets, knowing how to analyze and synthesize the data, and making it actionable.

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