About the Talk
April 1, 2015 3:30 PM
San Francisco, CASan Francisco, CA
Does your marketing campaign planning process start with a deep analysis on the target audience and understanding the data from the perspective of the customer? Leanne walks through the CMI process of creating a deep understanding of a target audience. Learn how she determines the growth potential; implements a personalized, promotional outreach and activation plan with the appropriate message sequence, and maximizes ROI by tying together multiple datasets, knowing how to analyze and synthesize the data, and making it actionable.