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Top 9 (or 10!) Optimization Testing Lessons Learned

About the Talk

April 2, 2015 11:15 AM

San Francisco, CA

San Francisco, CA

As website optimizers, we focus most of our time on developing tests and identifying winning experiences. But what happens on your website after a winning experience is rolled out? You might be surprised to find that sometimes the triumphant champions of your tests don’t fare so well in the real world. This could be because changes were made to the experience when it was rolled out, or because of nuances in the analytics. Lis shares what Autodesk does before, during, and after tests to extend the life of their test results.

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