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Keynote: Tag Management – Not Just for Breakfast Anymore

About the Talk

April 2, 2015 1:25 PM

San Francisco, CA

San Francisco, CA

Finding opportunities to develop economies of scope and scale in your website code can be a difficult task. But tag management systems can facilitate more than just delivering marketing conversion pixels. From talent acquisition to process and documentation, learn how to get key stakeholders aligned behind the need for the incorporation of web analytics, user experience data, session replay data, voice of customer info and more. Michael shares solid tips on data quality, integrity and uses, and reveals the technical and political shortcuts that make it all possible.

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