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Corporate vs. Start Up Social Media Analytics

About the Talk

April 2, 2015 3:30 PM

San Francisco, CA

San Francisco, CA

Market/audience segmentation, campaign effectiveness, product development and product management are all on the table when Monica applies social media listening techniques to brand engagement, brand amplification, brand likeability, and execution value. She presents a dual business case comparing the launch of a new product developed inside a corporate structure with an entrepreneurial start up to explore a framework to distill business goals into business decisions using social media analytics. Whether your responsibility is pivoting to grow or improving qualitative consumer engagement, Monica describes the best of both worlds to help derive better business insights

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