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Goal Setting for Digital Measurement Success

About the Talk

April 2, 2015 4:15 PM

San Francisco, CA

San Francisco, CA

Do you have clear goals and a distinct definition of what success looks like across the entire customer journey? Kayden offers up a straightforward process for defining S.M.A.R.T. goals and developing a measurement strategy. Learn how to avoid common goal setting pitfalls (unrealistic, too specific, overly simplistic, etc.), how to successfully set and manage goals and how to develop actionable reporting that will align with stakeholder expectations. Kayden offers a way to improve the measurement of your customer’s lifecycle, perform more proactive analysis, and achieve a sustainable decision making process.

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