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How to Think Mobile — Creating a Winning Mobile Strategy

About the Talk

March 26, 2015 2:15 PM

San Diego, CA

San Diego, CA

Are you trying to develop a mobile strategy, but challenged by the ever-changing technology? Wondering if you should have an app, a mobile website or both? If you’re struggling to define the mobile presence for your business, this session is for you. Tom Webster (co-author, The Mobile Commerce Revolution: Business Success in a Wireless World) walks you through a repeatable, practical methodology for thinking mobile. You’ll discover the implications of “mobility,” the importance of understanding consumer behavior, how to think holistically about mobile, and a process to incorporate the needs, wants, and desires of your customers into your mobile strategy.

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