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Global Social Media: How Companies Localize Content in a Global Marketplace

About the Talk

March 26, 2015 2:15 PM

San Diego, CA

San Diego, CA

Ever wonder how large global brands manage to balance an overall worldwide presence with the local requirements of multiple unique markets? What implications could the global reach of social media have on the way you market your business? In this session, Pam Didner (author, Global Content Marketing) leads an all-star panel of social media and content marketers from Disney, Yahoo, IBM and King Content. They’ll share their companies’ global social media efforts--up close and personal--and will discuss the “dark side” of scaling social media beyond borders. You’ll discover the challenges encountered and lessons learned, and have the opportunity to ask questions about marketing on a global scale.

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