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How to Respond When Big Media Wants to Focus on Your Company

About the Talk

March 26, 2015 3:15 PM

San Diego, CA

San Diego, CA

What do you do when your social media efforts get the attention of Big Media? Sometimes that’s great news. Often times, it’s not! In this session, Gini Dietrich (author, Spin Sucks) talks with an all-star panel of marketers who have been in the spotlight--like it or not. Join them as they explore the ins and outs of doing social media in front of a media-hungry world that’s often out for blood. You’ll discover when and how to respond, how to do damage control when things get out of hand, and how to make the most of it all.

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