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Employee Advocacy: How to Effectively Engage Your Workforce on Social Media

About the Talk

March 26, 2015 3:15 PM

San Diego, CA

San Diego, CA

Did you know that your own employees can be your biggest brand advocates? Want to empower your workforce to share your brand’s voice in social media? In this panel session, Neal Schaffer (author, Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success) leads an all-star panel of Maria Poveromo (Adobe), Martin Jones (Cox Communications) and Justin Levy (Citrix Online) to explore how they have successfully harnessed the power of employee advocacy. They will share their experiences and provide actionable tips to build or optimize your own program. You’ll discover how to reap the benefits and overcome the challenges of including your employees in your social media marketing.

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