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Session 2: Best Practices in Real-Time Social Listening and Monitoring

About the Talk

May 12, 2015 9:30 AM

Boston, MA

Boston, MA

Listening and monitoring is the lifeblood of companies looking to utilize social media for realtime customer service, trends in realtime communication, and understanding at any given moment what is being said about them, their competitors, and their industry. This expert panel will concentrate on best practices in listening and monitoring to help you gain a greater ROI from your investment in these tools. Example products discussed: Crimson Hexagon, Sprinklr, Brandwatch, Rival IQ, Sysomos, Salesforce.com Marketing Cloud / Radian6, Cision / Visible Technologies, Synthesio, Bottlenose, and Trackur.

Moderator: Lisa Kalner Williams, Founder, Sierra Tierra Marketing Format: Expert Panel with Trender Panel

Natalie Barnard, Social Media Manager, Frog's Leap Winery

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