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How to Use Analytics to Predict Future Social Media Marketing Opportunities

About the Talk

March 27, 2015 10:45 AM

San Diego, CA

San Diego, CA

Are you drowning in social media data? Do you struggle to understand which metrics you should pay attention to and which ones you can safely ignore? Do you come up short when asked the ROI of your social media marketing program? In this session Christopher Penn (co-author, Marketing Blue Belt: From Data Zero to Marketing Hero) shares a 7 part framework for making sense of social media marketing metrics. You’ll come away with practical techniques to turn data into analysis, insights, strategies, and game plans to power your social media in 2015.

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