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Behind the Scenes with Mad Men on Twitter

About the Talk

March 17, 2009 10:00 AM

500 E Cesar Chavez St, Austin, TX 78701

500 E Cesar Chavez St, Austin, TX 78701

How did characters from a show based in the analog 1960s fast foward to become a sensation on Twitter? Tweeters behind the profiles of Peggy Olson, Betty Draper and Roger Sterling discuss how it happened, why it happened and--most importantly-- what does it mean for the future of entertainment branding?

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