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How to Become Highly Recommended: Harnessing Social to Build Your Brand

About the Talk

March 27, 2015 11:45 AM

San Diego, CA

San Diego, CA

Want to go beyond the social basics and dominate your industry? With more than 92% of consumers reporting that a "recommendation" is the biggest influence on their purchase behavior, it's not enough for your brand to be talked about — or even liked or shared. In this session Paul Rand (author, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business) shares how to make your brand the most recommended in it's category. You’ll discover how social media, influencers and focused content can help drive your brand's success.

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