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How to Measure What Matters and Communicate it to the Execs, Managers and the Front Line

About the Talk

March 27, 2015 11:45 AM

San Diego, CA

San Diego, CA

Have you ever wanted to know what social marketers in the trenches are actually measuring, what hurdles they've overcome and how they share results through the organization? In this panel session, Christopher Penn (Vice President of Marketing Technology at SHIFT Communications) leads a conversation with marketers from Tyson Foods, Intel, and Discover as they share real-life measurement case studies. You'll discover the good, the bad, and maybe even some of the ugly realities of measuring social media performance inside complex organizations.

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