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What Should I Write About? How to Measure Content in Social Media

About the Talk

March 27, 2015 2:00 PM

San Diego, CA

San Diego, CA

What should you write about to engage your audience? Can you create posts that go viral on demand? In this session Lutz Finger (co-author, Ask Measure Learn: Using Social Media Analytics to Understand and Influence Customer Behavior) shows content marketers, bloggers and online advertisers the truth about content. While there is not a guaranteed way to create virality, there is a golden rule in creating engaging content. You’ll discover the essentials about content measurements and how to use them, how to measure the true influence of an influencer (the results may surprise you), and how to measure and leverage text.

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