About the Talk
March 17, 2009 11:30 AM
500 E Cesar Chavez St, Austin, TX 78701500 E Cesar Chavez St, Austin, TX 78701
Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? the panel will explore this dichotomy, what it takes to 'get it right' in this burgeoning industry.