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Setting Sail: Navigating the Circular Economy

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May 13, 2015 9:15 PM

San Francisco, CA

San Francisco, CA

Setting Sail: Navigating the Circular Economy

Ellen's current and unexpected direction was a result of her competitions at sea, which gave her a very real understanding of what it means to rely on a finite supply of resources, as on the boat food, water and fuel were inescapably linked to success or failure. Five years ago this inspired a new journey, spending time with local and national governments, scientists and working across key industry sectors to understand how on land too we rely on finite resources in the form of materials, energy and water. Ellen's search for solutions to these challenges led her to discover a framework for re-design and the idea of shifting from our ultimately limited linear to economy to one that is re-generative by nature. In September 2010 she launched the Ellen MacArthur Foundation with the goal of “accelerating the transition to a regenerative, circular economy” in the three areas of business, education and communication.

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