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The future’s bright, the future’s branded

About the Talk

May 19, 2015 9:40 AM



In the new world, where data is freely available, market researchers must sell added value. How can they better clarify and promote the contribution that research makes? What can research agencies learn from the world of b2b brands and how can adopting a brand mentality increase an agency’s competitiveness? Why would this be good news for client researchers too?

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