About the Talk
May 19, 2015 11:55 AM
Ofcom needed to establish a value-for-money tracker to measure consumer behaviour regarding online and on-demand ‘TV-like’ services. Whilst online fieldwork is often more cost-effective than other methods, it does not always deliver the most representative and robust results. This case study demonstrates a new technique that provided online results that were as representative as if they had been collected offline – a successful methodology that has since been used on other projects.