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Do they really mean it?

About the Talk

May 19, 2015 12:20 PM



The emergence of the ‘new consumer’ has been widely heralded since the economic crisis in 2008. house51 will present case studies from a new study of the British public that re-examines ‘new consumerism’ and the role of brands in leading social change. Learn from a demonstration of a practical application of psychological research techniques that integrates implicit and explicit attitude measurement to develop a deeper understanding of trust, ethics and social leadership across 10 consumer categories.

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