Main Content

Do they really mean it?

About the Talk

May 19, 2015 12:20 PM

London

London

The emergence of the ‘new consumer’ has been widely heralded since the economic crisis in 2008. house51 will present case studies from a new study of the British public that re-examines ‘new consumerism’ and the role of brands in leading social change. Learn from a demonstration of a practical application of psychological research techniques that integrates implicit and explicit attitude measurement to develop a deeper understanding of trust, ethics and social leadership across 10 consumer categories.

Ratings and Recommendations

This Talk hasn't been rated yet. Sign In to rate Talks.

comments powered by Disqus